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Objectives and Strategic Planning


Constantly endeavor to be the market leader in terms of market share and technology pace-settler and to continuously improve efficiency and competitive strength. To offer customer support services at competitive prices and to their satisfaction.

By continuously improving performance, aim to generate earnings sufficient to ensure a secure future for the Company and to protect and increase shareholders return. To enhance creativity and job satisfaction, provide our employees the opportunities for personal development. Be an integral part of the national economy with a strong sense for responsibility to society and the environment.

Strategic Planning

To make optimum use of ancillary industry in Pakistan to maximize indigenization of tractor parts and farm equipment. To create in-house plant facilities for manufacture of components for tractors and other agricultural machinery which cannot be fabricated by the ancillary industry, where investments required are heavy or where technology involved is intricate.

MTL will maintain a strong R&D Department to provide technical assistance to local manufactures and for product development. Ensure customer satisfaction by providing quality products at competitive prices with warranty coverage and ensuring after sales service.